Purpose-driven properties, what drives you?

There are many reasons why a person will buy a particular property but one of the overriding factors is an emotional connection, a spark that says to the purchaser that this is the one, you can call it kismet, you can call it love at first sight, the perfect fit – there are many idioms used to describe this feeling – anyone who’s ever bought a home will identify with this. There are many just as many reasons a buyer will be in the market in the first place, for example needing a bigger home to accommodate a growing family or smaller one for an empty nest once the children have flow the coop.

With this in mind not all property buyers are looking for the same benefits in a house and often buyers end up purchasing a home that is completely different from what they had initially set out to buy in the first place. “This kind of behaviour from the buying public is driven by the emotional connection to some of the themes they experience in a house,” says Linda Erasmus, CEO of Fine & Country Sub-Sahara Africa.

She explains that properties for sale, which are essentially products in a market place, come in different forms and with different themes. “For example, while newly built and off-plan properties allow buyers to experiment on an essentially blank canvass with their own tastes and ideas on themes and colours, choosing finishes and fittings, existing properties are purchased on a ‘what you see is what you get’ basis; although of course the buyer can make changes later to suit their requirements should they wish. Then you get the exception: a purpose-driven property. These are existing properties that are often owned by artists, architects, designers and sculptors, for example, and over the years they take on some kind of inspirational theme from the owner.”

She says that while a purpose-driven home may not fulfill every potential buyer’s needs, there are buyers out there who would be inspired to live in such a home. “It therefore goes without saying that with these types of homes, it often takes much longer to find the right buyer. The price of house will fall into the normal category of what buyers would be prepared to pay for a property in a specific suburb. And while it may take longer to sell, there should be no real need to drive the price down for a quick sale,” says Erasmus. “The right buyer will find the value in the home and will be able to see the added value of a lifestyle that they cannot easily find elsewhere.”

According to Erasmus, owners of these purpose-driven homes should ensure that all the general features of the home compete on the same level of functionality and maintenance as other more general types of homes on the market so that when the right buyer comes along, the benefit of good maintenance and up-to-date interiors complements the artistic elements of the home well enough to secure the sale. For example, Erasmus points out that new bathrooms and kitchens are costly and says that once a house needs those kinds of makeovers, it falls more into a renovation project than a purpose-driven property.

There is a plethora of architectural styles out in the market place today. Anything and everything from Victorian to Gothic to contemporary can be found and all have their distinct points of purpose-built appeal. However, much like the restoration of a classic car, you want the very bricks and mortar of a purpose-built property to be as true to the style on which it has been modelled for in there lies its charm, value and appeal. Fine & Country is currently marketing a purpose-driven property that will appeal to those that appreciate Bauhaus style.


Bauhaus existed from 1919 to 1933 and for its time was a revolutionary concept in that it combined a wide variety of art and styles as well as materials. It intricately wove together the fabric of art and industry and today it is considered to be the avant-garde home of classical modern style. Bauhaus was not initially taught as an architectural style but rather came about as result of design students in Germany experimenting with simple primary colours and geometric shapes that then, in due course, influenced architecture. The resonance of the Bauhaus can still be felt today, essentially characterising the image of German design abroad.

“This purpose-built home was inspired by one architect and bought by another in the late nineties, and reflects the Bauhaus architectural style and incorporates influences of modernism, English arts and crafts movements and constructivism. This home was a showcase for the current owner – a collector of 16th Century antiques from the Far East and modern art – for the creation of a living space inspired by art and complemented by furniture of great design, like the use of Le Corbusier chairs which have certainly added style,” notes Erasmus.

“Space today,” says Erasmus, “has a new meaning and homes in South Africa’s city centres have become more on par with Europe where luxury living is created in smaller spaces. The current Swiss owner, who became famous for his designs in Japan, fell in love with the Bauhaus style of this property at first sight, and understood how to create an exceptional lifestyle on the slopes of Table Mountain, which is a world renowned landmark and a prime position for exclusive residential property.”

Are you a lover of Bauhaus and Le Corbusier, could this purpose-built Tamboerskloof home in the Western Cape be the one for you?
Find out at:  https://www.fineandcountry.com/sa/property-for-sale/cape-town-tamboerskloof/property/142695

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